RAD'S HISTORY

RAD Theater is an indoor live events venue located at the corner of 44th and Broadway in Times Square, Manhattan.

First known as the Loews Astor Plaza movie theater from 1974 to 2004, the movie theater was transformed in a $21 million renovation designed by architect David Rockwell. The venue reopened in September 2005 as Nokia Theater Times Square and has since been known as Best Buy Theater and PlayStation Theater.

 

Features

The venue features a large standing room orchestra section, a large seating area toward the rear of the auditorium, two private mezzanines, and a wrap-around lounge area featuring three bars.

Outside RAD Theater stretches its 85’ high def LED marquee that is one of the largest marquees on 44th and Broadway, one of the busiest intersections of the world.

Reserve Our Spaces

RAD Theater is open for corporate events, private events, live music concerts, receptions, sit-down dinners, live broadcasts, fashion shows, press events, film screenings, and much more.

RAD Theater Principals

Please see below for our amazing Principals

Andrew Feltz

Palladium Theatre (1977-1983)

Usher/Box Office

Ushered, backstage assistant, administrative duties and box office operations.

Notable Events at Palladium

  • Elton John
  • Rolling Stones
  • Bruce Springsteen
  • Queen
  • Prince
  • Van Halen
  • AC/DC
  • Rush

Beacon Theater (1983-1986)

Box Office Treasurer

Handled all aspects of ticketing including sales setup and reconciliation.

Ritz Theater, Elizabeth, NJ (1986-1988)

Produced live concerts, pay per view events and video, TV and movie productions. 

Beacon Theater (1986-2006)

Managing Director/Partner

Handled all aspects of theatre operations including Bookings, staffing, payroll, maintenance, union labor, concessions, and security.

  • Michael Jackson HBO special
  • Rolling Stones Shine A Light concerts/movie
  • Bruce Springsteen
  • Bill Clinton Gala
  • Guns & Roses
  • Allman Brothers Band (Over 200 shows)
  • Crimes and Misdemeanors (Movie)
  • Opening night gala Phantom of the Opera
  • Over 4000 concerts/events over 20 years

United Palace (2007-2016)

Concert producer co-promoted shows with Bowery Presents and Live Nation

Produced and manage security, concessions, maintenance and union labor.

Notable Events

  • Bob Dylan
  • Allman Brothers
  • Adele
  • Bjork
  • Neil Young
  • 100+ shows

Wellmont Theatre, Montclair, NJ (2008-2011)

Partner/Operator

Handled all aspects of theater operations.

Notable Events

  • Counting Crows
  • Tony Bennett
  • Bill Maher
  • Vampire Weekend
  • Roger Daltrey
  • Black Keys
  • 250+ shows

Jab II – Production Labor (2005- Current)

Co-owner and operator.

Built outdoor concert sites including payroll and union labor.

Sites

  • Yankee Stadium
  • Central Park
  • Randall’s Island
  • Bryant Park
  • Rockefeller Center
  • Columbus Circle
  • Grand Central Terminal Vanderbilt Hall
  • Numerous smaller NYC area venues

Notable Events

  • Paul McCartney
  • Beyoncé
  • Rihanna
  • Metallica
  • Madonna
  • Farm Aid
  • NFL season opening kickoff Columbus Circle
  • Global Citizen Central Park
  • 1500 + Labor events

Richard Tarzia, Esq.   

Ritz Theater, Elizabeth, NJ (1986-1988)

Produced live concerts, pay per view events and video, TV and movie productions. 

JAB II General Counsel & Co Owner (2005-current)

Reviewed contracts, financial projections and management, insurance compliance, risk management, and building and project management.

United Palace (2007-2016)

Produced Concerts; co-promoted shows with Bowery Presents and Live Nation

Production, security, concessions, maintenance and union labor.

Wellmont Theatre, Montclair, NJ (2008-2011) Partner/Operator

Contract negotiations, project manager for complete renovation of 2500 seat concert hall, over sight of theater operations.